Our approach to creative defines Beyond Red. We craft and deliver psychologically smart campaigns which deliver greater audience acceptance. And intuitive emotional impact.
Campaign planning begins with the premise that every sponsorship needs to be thought of as an integrated campaign. Driven by one big, creative idea; with a story that evolves over time.
Our proprietary methodology allows us to craft and deliver psychologically smart campaigns which deliver greater audience acceptance. And intuitive emotional impact.
DH Lawrence once famously said, ‘The world fears is an experience. Because it changes you for ever.’ We have a deep-rooted fascination with the ‘experience’ of sponsorship. Never forgetting the world of difference between a brand experience and a ‘branded experience’.
Sponsorships are consumed over time, and from that perspective, they’re linear, like stories. So we map content over time, around a brand-led proposition. We then work with a multi-media editorial team to identify clear editorial value and format specialist production teams across print, online and TV.
Sponsorship is all about brands getting involved in the things that lie close to people’s hearts. Our role is to stimulate big conversations – and small ones; and to ensure our clients’ voice is credible, relevant and welcome.
Beyond Red has a team of highly experienced communications, PR and social media specialists, who carry and track our creative and content across owned, earned, shared and paid media – generating longer, stickier, richer conversations between our clients and their key audiences.