Froch Groves II: #WhoAreYouBacking
May 31, 2014
Very rapid footwork was required to support Betway’s astute wager on Froch Groves II, which as we all know became the biggest UK stadium boxing match in living memory.
We worked with Betway’s global brand team and agency roster, to create a hell-for-leather, integrated campaign which landed the brand as a sophisticated and nimble challenger in the online gambling space.
Beyond Red worked with Betway’s in-house team on the contract negotiation, campaign ideation, campaign planning, and activation delivery. Digital content production was handled by the excellent Telegraph Hill.
The strength of the campaign was achieved through Beyond Red playing a central coordination role across the entire scope of brand, audience, business acquisition activity, and stakeholders
We managed an incredible integrated experience behind an overarching narrative-led campaign that delivered unprecedented brand and revenue ROI.
Huge success all round. I can’t move for branded images on the back pages of national newspapers! We did it! – Ross Garritty, Matchroom Boxing