Drone Activation: Attack of the Drones
As drones regularly feature in yet another tranche of articles trying to predict the future and how we will be living in 2030,...
02 April, 2019
Stream of consciousness
our blog; our observations and inspirations
Halo Top – Campaigns that appeal to Adults
When launching a new brand into a cluttered market, it can be easy to follow along with the others who have paved the...
11 March, 2019
Dallas Mavericks – Golden Dirk Bobblehunt
How can you maintain your fans interest in your team or club during the offseason to ensure you still have their attention come...
13 November, 2018
After the Hurricanes – Maintaining fan engagement post-match
At the end of a match, a lot of professional sports teams give a wave to the crowd, a round of applause if...
10 October, 2018
Here’s looking at you kid – Pitch-side fan-operated camera from Twitter
For a long while now, Twitter has taken a key position in live sports - enabling fans to keep up to the minute...
26 August, 2018
Man City Women scarf the city!
A great example of a rights-holder activation whereby Machester City Womens' Football Club distributed 300 club scarves around the city with a note...
20 April, 2017
Lucozade Sport – Anthony Joshua ‘Made to Move’
This video caught our eye - brilliant content work by Lucozade with an origins story about Anthony Joshua ahead of his next big...
18 April, 2017
Charlotte Edwards – breaking new ground
We wish a very happy retirement to Charlotte Edwards, the England's Women's Cricket Captain. A figurehead for the sport, she's led the women's game...
11 May, 2016
WallJAM showcase the future of UK sport
Great to see our friends from WallJAM demonstrating their exciting blend of technology and sport at the London Science Museum with London Sport...
03 February, 2016