As drones regularly feature in yet another tranche of articles trying to predict the future and how we will be living in 2030, we have to question whether Amazon and their ilk have proven that drones have a future purpose in logistics or whether they...
When launching a new brand into a cluttered market, it can be easy to follow along with the others who have paved the way before you. Or to take an opposite position; to be the best, the most premium, the best value, the biggest, the...
How can you maintain your fans interest in your team or club during the offseason to ensure you still have their attention come to the first match? How can you use experiential activities to drive a campaign that supports you to collect data on thousands...
At the end of a match, a lot of professional sports teams give a wave to the crowd, a round of applause if you're lucky, and then disappear off to the dressing rooms for a hot shower and a post-match carb feast. But how can...
For a long while now, Twitter has taken a key position in live sports - enabling fans to keep up to the minute with the ir favourite teams, and have unrivalled access direct to the thoughts of their key athletes (and their PR/Social Media representatives!)....
A great example of a rights-holder activation whereby Machester City Womens' Football Club distributed 300 club scarves around the city with a note saying "take me, I'm free" and encouraging the finders to take their photo with the scarves and share on social media. An extremely...
This video caught our eye - brilliant content work by Lucozade with an origins story about Anthony Joshua ahead of his next big fight. Whilst it's not attracted vast numbers of view on YouTube thus far, the anecdotal twitter engagement seems to us to be...
Congratulations to Misty Copeland on her promotion to Principal Ballerina with the American Ballet Theater. It's a perfect excuse to look back at one of the best examples of sponsor content - brand content that we often cite when developing sponsorship campaigns for brand ambassador...
Entertaining example of ambassador content from the MLA. Choosing an ambassador that credibly reflects your brand, values, and attitude is vital. But remember it's equally important to pick a brand ambassador who can communicate in an accessible way for the audiences you have. Known for getting his meat,...
This time last year, I was singing the praises of the 4Creative team for their superb promo for the 2014 Crabbies Grand National. Their content told a powerful origin story about the event, filled with emotion, grit, and humour. Now, another Spring has sprung, another Cheltenham Festival has...