Beyond Red | Man City Women scarf the city!
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Man City Women scarf the city!

Man City Women Scarf the City

Man City Women scarf the city!

A great example of a rights-holder activation whereby Machester City Womens’ Football Club distributed 300 club scarves around the city with a note saying “take me, I’m free” and encouraging the finders to take their photo with the scarves and share on social media.

An extremely low-cost campaign that is built to drive awareness of the club, awareness of the upcoming match, attract new fans, and raise club visibility.

Source: Man City Women scarf the city! – Manchester City FC