Beyond Red | Lucozade Sport – Anthony Joshua ‘Made to Move’
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Lucozade Sport – Anthony Joshua ‘Made to Move’

Lucozade Sport – Anthony Joshua ‘Made to Move’

This video caught our eye – brilliant content work by Lucozade with an origins story about Anthony Joshua ahead of his next big fight. Whilst it’s not attracted vast numbers of view on YouTube thus far, the anecdotal twitter engagement seems to us to be strong.

It reminded us of the work that Telegraph Hill did with us and Betway on the Froch-Groves fight preview and the #WhoAreYouBacking campaign.